Mentos, the Philippines’ number 1 selling candy in leading supermarkets and convenience stores today, has kicked off the Mentos CompliMentos campaign which aims to spread positivity on the insight that sharing compliments is a good way to connect.
Think of Mentos as a universal “friend request” and a great conversation starter.
With Mentos CompliMentos, the confectionery brand is calling for friends to connect with one another on Facebook and Twitter and even in person and spread positivity by sharing simple, feel-good compliments.
The new packaging for Mint and Fruit Chewy Dragees features 16 different compliments, such as “You fill me with excite-mint!” You sweeten up my life” and “Your smile is refreshing,” among others.
With the help of Mentos CompliMentos, you get the chance to make a new connection by paying someone a sincere compliment.
The Mentos CompliMentos campaign is fresh and exciting. It’s also perfect for Filipinos who are quite shy when it comes to accepting compliments.
“Mentos is all about making Fresh Connections and with Mentos CompliMentos, our latest limited-edition roll, we wanted to be the enabler or catalyst for these moments through the tangible manifestation of our brand positioning. Compliments don’t need to be made up of big words. They can be something as simple as ‘you have a nice smile’ or ‘you are kind.’ Mentos came up with this campaign to help people make connections, meet new friends and learn how to accept compliments graciously,” said Denise Opulencia, Mentos Brand Manager.
“Mentos continues to create fresh connections even on digital through its continued partnership with Shopee. Mentos & Shopee have even more sweet deals in store for consumers!” said Eugen Soriano, Digital and E-Commerce Lead, Perfetti Van Melle Philippines.
For the Philippine launch of Mentos CompliMentos, Mentos teamed up with Shopee, where the candies are still available as well as in leading supermarkets and convenience stores.
So what do you say the next time anyone says you look good today? Instead of a shy “hindi naman!” try accepting the compliment with gratitude and also finding something good about the other person too!