GRWM Cosmetics Launches All About That Base Volume II: A Collection Built on Real Skin and Real Moments

GRWM Cosmetics is expanding its base lineup with All About That Base Volume II, led by the new Daily Skin Tint, available in 25 inclusive shades.

True to the brand’s Breathe Beauty philosophy, the collection focuses on simplicity, honesty, and celebrating real skin without the pressure to overdo it.

At its core, Breathe Beauty is a response to how beauty often feels today: curated, polished, and demanding. GRWM wanted to shift the conversation back to something more natural.

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“I wanted to create a base product that feels like you,” shared Mae Layug Madrinan, CEO and Founder of GRWM Cosmetics. “The idea was to bring your base back to what we believe it should be — freeing, and celebrating your real skin, something that just tells your story.”

Introducing the Daily Skin Tint

The hero of Volume II, the Daily Skin Tint, reflects that intention. It’s lightweight, breathable, and designed to enhance rather than mask. With 25 carefully developed shades, it’s one of the brand’s most inclusive complexion launches to date.

The formula is meant to move with you; whether you’re getting through errands, heading to work, or simply showing up on days that feel heavier than others. It offers coverage that looks effortless and feels comfortable, echoing the rhythm of real life.

A Collection for Real Moments

GRWM describes All About That Base Volume II as a lineup made for “the everyday person who just wants to feel like themselves.” The products are designed to be flexible and easy to use: multi-use formulas, skin-enhancing textures, and tools that fit into any routine.

“Your base is where everything starts. Your look, your mood, your mindset,” Mae reminds.

“We wanted to create a lineup that’s flexible, inclusive, and effortless. So no matter who you are or where you’re going, you have a base that moves with you.”