If you still don’t know by now, then we’re here to let you know. The internet is fueled by content. At least that’s the case today, especially with the presence of social media channels and their massive communities of creators and consumers.
Without content, it probably won’t be wrong to say that the internet will be a lifeless void. That’s just how important content is in today’s time. It’s what people are going online for—what they’re looking forward to. Of course, that’s beside the ease of communication that the internet offers through social networks and other similar websites.
It’s this nature of content—to captivate people and demand attention—that made it one of the main tools brands and social media management agencies in the Philippines use to market themselves and their clients online, specifically products, services, and solutions.
But as we all know, content creation or generation does not come easy for many. It takes a lot of research and creativity to be able to come up with content ideas that’ll be of interest to your target audience, particularly if you’re a business or a brand.
Lucky for you, we’re here to give some pointers on how to generate engaging content ideas! See them below!
● Create a Topic List (Preferably a Digital One)
To make sure that you don’t run out of topics or repeat ones that you’ve already published as content, what you need to do is create a list.
This will serve not only for keeping track of the ideas that you’ve already executed for your social media posts, but it’ll also allow you to immediately enter any topic that you might come up with while on the go or doing something else. This list also enables you to input topics in advance!
Just pick up a device (laptop, smartphone, or tablet) and you can conveniently write down any idea that might come to you!
● Scour Through Different Social Media Channels
Running out of novel ideas for content? Scroll through different social media platforms! Social media communities or networks are synonymous to the word “trendy.” Here, you’ll find the latest craze, buzz, fad— basically everything that’s currently “in.”
Knowing what’s popular with people will give you a lot of ideas for content. At the same time, it gives you a look into what consumers are drawn to, which means you’re sure to attract engagement!
● Listen to Your Audience
Whenever content is created, its destination is already predetermined—the audience. It’s them that determines whether your content is effective or is a flop. They’re the deciding factor. After all, if not for them, who are you creating content for?
Going by that logic, why not get your ideas directly from them? You can do this in many different ways, which include running polls or surveys on your page. Another is by observing their behavior on your channel—what type of content they like, share, and interact with more.
Also, take the time to read through your posts’ comment section—there you’ll be able to discover a lot of insight when it comes to your audience’s preferences.
● Look at Your Competitors
Lacking the motivation to come up with content topics? Try finding inspiration elsewhere—like your competitors.
Don’t get us wrong, we’re not telling you to copy or plagiarize what they’re putting out. Instead, use their content to generate your ideas. Kind of like a spark to kickstart your imagination and let your creative juices flow.
Observing competitors will also give you insight into what’s happening in your industry—what’s popular, trendy, and cool.
● Share Your Own Stories
If you’re really out of topics that you can use as content, why not just share your own story?
Every one of us has our own stories to tell, specifically those that are based on first-hand experience. It could be a story about your success as a business, the struggles you faced building your brand to what it is today, a simple learning incident, and more.
And because personal stories often touch on the emotion of people, you’ll be sure to get plenty of engagement.
● Make Use of UGC
To further diversify the types of content that you publish, consider making use of UGC (user-generated content). This type of content, as its name suggests, is produced by your audiences, specifically those who’ve bought or used your products.
They often come in the form of testimonials, product reviews, unboxing videos, blog posts, articles, social media posts featuring your products, and more.
For your social media marketing strategy to be effective, coming up with fresh content ideas is a must. After all, this is what attracts audiences to your brand—the solutions, products, and services it offers.
For this reason, you must diversify the way you generate your content. Don’t just stick to one type—or risk being labeled repetitive or as a one-trick pony. And as far as we know, no one wants that!
Put the tips we’ve provided above to use and fill your social media content calendar with better content!