Inside the Nutella Christmas Express: A Sweet Reminder of What Gift-Giving Is Really About

Christmas in the Philippines has a magic of its own. By September, lights start twinkling, mall speakers switch to Jose Mari Chan, and families begin filling group chats with reunion plans. But as the season gets busier, it’s easy to lose the heart behind gift-giving. We rush, we settle for anything “pwede na,” and sometimes forget that the most meaningful gifts are the ones chosen with sincerity.

That’s what made the Nutella Christmas Express event a refreshing pause from the holiday rush.

Last November 21, the Nutella brand team, KOLs, and media gathered for a Christmas celebration inspired by togetherness, creativity, and giving from the heart. Set up at the BGC Runnr Area, the Nutella Christmas Express was a charming train-shaped pop-up modeled after festive European Christmas villages—warm, cozy, and filled with food, lights, and holiday cheer.

A Train Full of Holiday Treats

Upon stepping inside, guests were welcomed with a lineup of Christmas snacks made even better with Nutella. There were cinnamon rolls, tiramisu, bibingka, champorado, and other treats that showed just how versatile that famous hazelnut spread can be.

From there, guests moved into the craft section where they created their own festive kits packed with Nutella goodies, plus a limited-edition Nutella sweater—one of the highlights of the day.

Personalized Nutella Jars: A Simple but Heartfelt Gift

One of the most meaningful parts of the experience was the personalization station. Guests created their own Nutella Christmas jars, adding their names or the names of loved ones to make each jar unique.

A simple label, but it instantly turned a regular jar of Nutella into a heartfelt gift—something personal, thoughtful, and truly special.

As one guest shared, “It’s a small gesture, but it makes the gift feel like it was made just for you.” And that’s exactly the spirit Nutella wanted to bring back this season: giving from the heart, not from pressure.

A Space for Memories and Togetherness

What stood out in the Nutella Express wasn’t just the food or the crafts, but the atmosphere. Families slowed down, made memories, laughed together, and rediscovered the joy behind simple holiday traditions.

It was an invitation to remember that Christmas doesn’t need to be extravagant. Sometimes, all it takes is time spent together and a thoughtful gift that carries meaning.

Spreading Joy, One Jar at a Time

Beyond the pop-up, Nutella hopes to inspire families to continue their own holiday traditions and make their gifts more intentional. This season, Nutella encourages everyone to celebrate #PaskongPinoyTraditions and #SpreadNutellaLove—whether that’s through festive treats, thoughtful presents, or moments of togetherness.

Because at the end of the day, the best gifts aren’t always the biggest or most expensive. They’re the ones filled with warmth, love, and sincerity. And sometimes, they’re as simple as a jar of Nutella with someone’s name on it.