Watsons & Operation Smile Bring Brighter Smiles to Cleft Palate Children in General Santos City

Watsons, the leading health, wellness, and beauty retailer in the Philippines has been dedicated to uplifting the health and well-being of the local community. In the Philippines, Watsons has partnered with Operation Smile Philippines (OSP) for ten years to provide free surgeries and support children born with cleft conditions. Through this program, Watsons and Operation Smile have not only transformed the physical appearance of these children but have also improved their confidence and overall well-being, giving them a chance to smile brighter and lead more fulfilling lives.

Recently, Watsons supported Operation Smile’s 27th medical mission at Sarangani Bay Specialist Center in General Santos City. The mission aimed to provide safe, effective, and timely surgery and comprehensive care for children with cleft conditions. The medical mission was made possible by the efforts of 28 doctor volunteers and 25 employee volunteers from Watsons. In addition to the surgery, Watsons Philippines employee volunteers conducted a hygiene orientation seminar on postoperative feeding and oral and lip care. They also provided Hygiene Care Kits with oral and hand care products to the kids who underwent surgery.

“We are proud to be a part of Operation Smile Philippines’ mission to change the lives of children. We’ve always believed that doing good is a community effort and that every smile and action, no matter how small, will contribute to a positive impact on the people around us and the community as a whole,” said Viki Encarnacion, PR and Sustainability Director of Watsons.

Since the partnership started in 2013, Watsons and Operation Smile have changed the lives of 2,152 children through free surgeries. The retailer aims to provide 3,300 cleft surgeries by 2030, part of A.S. Watson’s global commitment to bring 10,000 perfect smiles.

In the Philippines, one child is born with a cleft and lip palate condition out of 750 live births. Operation Smile Philippines has helped change the lives of many children born with this condition since 1982

Watsons is inviting everyone to join them in transforming the lives of children born with cleft lip and palate conditions by supporting their partnership with Operation Smile Philippines. Donations can be made by cash in the cans located in Watsons stores, or by donating their Watsons Club membership points at the cashier. This will allow everyone to become part of the collective effort to Do Good for these children and help them achieve perfect smiles and a brighter future. Join Watsons in this meaningful endeavor to help create a better future for these children and their families.


  • Edgardo Roxas

    What a nice and awesome Advocacy., sobrang laking tulong Po nito for Every Children that having a Cleft Palate . Goodjob Watsons

  • Apart Cy

    Yes this is a great initiative of Watsons
    Marami matutulungan na may ganitong condition (cleft palate ) Childen to back their beautiful and cute smile
    And Kudos to watsons💚🫶🏻


    Grabe salute SA Watson marami ang matutuwa at magkakaroon Ng pag asa ang mga batang may cleft palate na Makita muli nag maganda nilang ngiti na buong confident SA sarili

  • Lyn Lyn C. Boquiren

    This is a good program or partnership of Watsons to Operation Smile Philippines. Ang daming matutulungan at matutuwa dito.

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