“What do you really do?”
Bloggers, influencers, and vloggers are suddenly getting bad rep just because of a few rotten apples. Now we’re being accused of freeloading and that blogging is not a “job”
I’m Kaycee, also known as KIKAYSIKAT or The Macho Mom here on the internet. A single mom of a lovely boy and juggle 5 jobs
- Marketing Executive
- Stock Trader
All of these are done online and we just happen to work remotely without an office. As long as there’s a computer, internet, at cellphone.
Other bloggers I know have their own business and do freelance work. Blogging full time is also considered a career now that it’s already 2019. We’re no longer in the 80’s or 90’s where traditional marketing have you giving away flyers or paying TV or Movie Celebrities to promote your product.
Consumers are smarter. They know if it’s overselling. They’re yearning for AUTHENTICITY.
This is where blogging comes in. You get online clout from blogs/vlogs. Especially if you get those with evergreen content! Visibility and clout help you brand awareness.
You want to measure ROI?
- Get views/analytics reports from blogs/vlogs. Reach and views alone is already great ROI
- Likes/Comments/Engagement can also be used as measurement
Sales/Conversion is not their job and duty. It’s yours. What b/vloggers provide is brand awareness and visibility.
Blogging is a combination of Passion+Purpose and it takes hefty effort of writing, taking photos, thinking creatively, paying for the hosting/domain, internet, commuting (if attending an event)
- Most of the time, we write articles we are PASSIONATE about. That come from out OWN POCKET.
- If certain companies wants us to WRITE FOR THEM or CREATE CONTENT FOR THEM of course it’s considered a JOB that deserves to be PAID FAIRLY
- SOMETIMES we SUPPORT SMALL LOCAL COMPANIES by writing about them FREE OF CHARGE especially if we genuinely support their product and advocacy.
Bloggers, Vloggers, and Influencers deserve to be treated respect. Not everyone is a rotten apple. Most are hardworing and genuinely passionate on their craft. With the right symbiotic relationship, they can give your brand the mileage it needs.
And to aspiring bloggers, don’t do it for the freebies please. Don’t just copy paste press releases. Don’t be a blahgger.